Logo Project

How we did the project:

The past week and a half we have been making our own logos in class. We started the process by doing some sketches for a day or two. Then we took them into adobe illustrator and learned how to use anchors and stuff like that for the project. We began by making them but only in black and white because if it looks terrible in black and white, the logo is probably not good. That went on for a couple days and we then. were able to use color, which required a lot of option-drag to test out new things. Once we finally decided on our logo we would copy it into a new art board. Finally, we exported it for web.

Why though?  

This logo didn't use an actual font surprisingly, it was really a combination of lines and empty space. I used the triangle because I realized I can utilize it to make an "A" by its empty space. The arrow part of the logo really was used because the triangle can be fit on top and I thought the triangle looked strange on its own.  Plus I really like the Green Arrow tv show, hence the arrowhead being green. I also chose green because it looked weird in every other color except black and I wanted to at least have some color in it.

Here are some photos of the process: 

Sketches:

Artboard:
The Final Logo:

Mockups: 


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